Magnum

Magnum

Illustrations for the summer campaign of Nestle's Magnum ice-creams, with characters of different types of "unicones". The goal is to re-Connect with teens, their culture & their habits and inspire them to turn the summer in them. So, we developed a statement, The Summer Believers, that derives from the brand Idea but is more engaging and sharable, unique & attracts attention. Through this statement everyone can instantly turn summer in then and enter a MAGNUM experience.